Discover the Authentic Experiences You’ve Been Searching For


We create and facilitate retreats, workshops, and tours in Italy. A private, Italian-owned villa is reserved exclusively for your group, and we customize your stay with any number of hand-selected excursions and insider experiences. Over the years we’ve explored the countryside, befriending local artisans, experts and residents who are eager to share their passion with you. It’s this network of local connections that is our heartbeat. ❤️

MEET FOUNDER, Pamela Haack

After moving to Italy more than 15 years ago, I dreamed big, took a leap of faith, and created Strada Toscana. In the beginning we were a boutique tour company, offering off-the-beaten-path tours for small groups of travelers. Our fresh itineraries were a hit, and our loyal guests were delighted.

Then, over the years, my vision grew more focused, and our mission as a team became more clear: to offer culturally rich experiences at authentic, Italian-owned properties where creatives and intimate groups can meet, travel, learn and explore, as they immerse themselves in the beauty of Italy, and of life.

Read on to learn more about what you can expect when you travel with us. Hope to see you soon right here in Italy!

~ Pamela

WHO We Work With 

We love hosting workshops and retreats for adventurous, creative people, including:

  • landscape photographers
  • floral photographers
  • food & lifestyle photographers
  • artists
  • event facilitators
  • wedding planners
  • floral designers
  • life coaches
  • business coaches
  • wellness experts
  • yoga & meditation leaders
  • families
  • friends
  • and other inspiring creatives!

Because our team is based in both the U.S.A. and Italy, we’re able to seamlessly gather your requests, then make it all come together by customizing your event with just the right relevant experiences. From landscape photographers looking for stunning panoramas, to floral designers (who can’t wait to get their hands on Tuscany’s seasonal flowers!), we’ve got you covered with hand-picked sites, local connections and authentic experiences.

WHAT To Do Next


“You went out of your way to show us more than Italy’s culture, history, and beauty. You showed us Italy’s soul, as reflected in its dedicated people doing what they love, and often following in their families’ footsteps as fine artisans – handcrafting wine, cheese, olive oil, and metal work. The Italians you introduced us to love life, and love their life’s work, as you do. Their passion, and yours, touched us like no other tour, and we’ve had many. Thank you for your warm and heartfelt hosting, which has redefined vacations for us. As you know, our family is already planning another tour of Italy with you, because we won’t go with anyone but you.” —Sincerely, Beverly and Pete Bono



Strada Toscana – a DBA of Off the Beaten Strada LLC – is a fully insured and bonded travel company registered with the State of Florida as a Seller of Travel. Registration No. ST37452