Le Rose della Toscana with Alicia Schwede ~ May 21-25, 2022

A FLORAL IMMERSION in Spectacular Tuscany!

May in Tuscany is the season of roses! Come join Alicia Schwede for her exclusive floral design workshop in Italy that is an immersion into the beauty of flowers – and an all-out celebration of roses. Get ready to learn Alicia’s expert strategies, insider techniques and must-know tips for designing stunning floral arrangements and installments, in a setting that has inspired countless creatives for centuries. All this while you enjoy spectacular side trips into the Tuscan countryside, delectable chef-prepared meals and unforgettable cultural experiences.

As the founder of Flirty Fleurs, an amazing blog and design company that Alicia created to share the best of the floral industry with other floral designers, Alicia’s experience in all-things-floral is always evident. From Instagram lives to extensive blog posts to print publications, her knowledge and easy-going manner makes learning from her a true joy! Check out Flirty Fleurs to learn more!

A NOTE from Alicia

“Sharing my love of flowers is where I find one of my greatest joys. For me, the special reward is when a student has an a-ha moment, or when they complete an arrangement, or when they share their beautiful new arrangement with others. I also enjoy watching connections being made in my classes, new friendships formed – it is very important to me to create an environment where people connect and feel welcome. I love what I do, whether it is designing flowers for a sweet bride, writing about the flower industry, or teaching fellow flower lovers, and I am thankful everyday for this flower filled journey I’m on.”


  • design large scale arrangements in Alicia’s distinct, breath-taking style
  • create a low, flowing centerpiece in a compote vessel (the bell of the ball!)
  • design a lush bridal bouquet with fresh roses from the villa’s garden
  • create an armature of forged branches – even grape vine stock from the vineyard – as the base of a bridal bouquet
  • design a stunning installation on an archway or gazebo
  • create a tablescape with mixed-matched containers to achieve a cohesive, flowing effect (the secret of a stunning tablescape!)
  • choose containers that compliment your flowers and desired effect
  • best ways to prepare a vessel for arranging
  • design adorable, wearable floral pieces (you’re going to love this session!)
  • handle flowers the proper way from start to finish
  • photograph your arrangements from the correct angle for a smart, professional look (essential for social media)
  • apply Alicia’s tips and tricks for sharing images of your work on Instagram


Day 1 – May 21: Arrival Tenuta Poggio Martino

  • Highlights: Group pick-up Rome Fiumicino Airport, trip orientation with Pamela Haack, workshop overview with Alicia Schwede
  • Aperitivo, dinner

Upon your arrival at Rome Fiumicino Airport, our private drivers will transport you to Tuscany countryside and your accommodations and venue location, beautiful Tenuta Poggio Martino. After some time to freshen up and recharge, you’ll enjoy a friendly orientation with trip facilitator, Pamela Haack, followed by an overview of this fabulous workshop with Alicia Schwede. Afterwards you’ll have some time to explore the villa and grounds with your fellow students before we gather together for a Tuscan-style apertivo followed by a delectable welcome dinner.

Day 2 – May 22: Puscina Flowers Farm, Montepulciano

  • Highlights: Tour at Puscina Flowers farm, onsite instruction with Alicia, shopping in Montepulciano
  • Breakfast, lunch and dinner

This morning after breakfast our drivers will be transporting you into the heart of Tuscany’s wine country and charming Puscina Flowers – an organic flower farm, run by sisters, Laura, Teresa and Mara. Here you’ll enjoy a delightful tour of the gardens that feature more than 500 varieties of flowers, followed by flower selection (oh, the roses!) and onsite instruction with Alicia. Then it’s time to enjoy a casual, farm-style lunch, overlooking the rolls hills of Tuscany. 

In afternoon, it’s on to the nearby town of Montepulciano for some free time to explore and shop (the artisan shops are such fun!). Plus the views from Montepulciano’s fortressed walls are nothing less than spectacular. Then it’s back to the villa for some relaxation and a friendly aperitivo together, followed by dinner.

Day 3 – May 23: Lino’s Second-hand Shop, La Foce

  • Highlights: Instruction with Alicia, Lino’s second-hand shop, La Foce Gardens Tour, pizza night
  • Breakfast, lunch and dinner

After a delicious breakfast featuring a variety of local favorites, it’s time to join Alicia for today’s exciting instruction, where you’ll begin learning first-hand her most sought-after techniques and floral design approach – with a particular focus on roses and other May blooms. Afterwards you’ll enjoy a casual lunch right here at the villa. 

After lunch, and perhaps an espresso under the gazebo, it’s off to beautiful La Foce, a historic villa overlooking the spectacular Val d’Orcia in the heart of Tuscany, where you’ll enjoy a guided tour of the gardens, and learn the fascinating history of La Foce. Plus the photo-ops in the vast gardens are amazing! Then it’s on to Lino’s second-hand shop where you can browse through seemingly miles of goodies – from wine barrels to floral urns. You might even find something you’ll want to use for your workshop projects with Alicia, and you’ll certainly discover a multitude of antique treasures. Afterwards, we continue to our friend, Pino’s pizzeria, for aperitivo and an authentic, wood-fired pizza. 

Day 4 – May 24: At Villa

  • Highlights: Instruction with Alicia, stylized photo shoot with Sara Cencetti, wine tasting
  • Breakfast, lunch and dinner

After another delectable breakfast, you’ll join Alicia for today’s inspiring class session, where you’ll be working on very special floral arrangements for a striking stylized photo shoot with the talented Italian photographer, Sara Cencetti. After prettying up the table setting (and perhaps a few more stylized shots) it’s time to enjoy a leisurely Tuscan style lunch.

In afternoon you’ll have some free time to relax or walk the countryside lane before donning an apron for an oh-so-fun pasta-making lesson. You’ll also learn tips for pairing pasta with just the right sauce (practically an art-form in Italy), and then kick back for a casual wine tasting, hosted by our own Paola, before enjoying a special farewell dinner. 

Day 5 – May 25: Departure 

Private group transport to Rome Fiumicino Airport

WHO Should Attend

  • flower enthusiasts
  • floral hobbyists
  • beginning florists
  • experienced floral designers
  • event planners
  • wedding planners
  • lifestyle bloggers

This is workshop is limited in size, so sessions with Alicia are beautifully tailored to YOUR level of experience!

BONUSES and Extras

  • ⭐ Your own private single occupancy sleeping room (no single supplement fee!) 
  • ⭐ All rooms situated in apartments with a fully equipped kitchen
  • ⭐ Private transportation to/from all excursions in the trip itinerary
  • ⭐ Floral studio space (with 24 hour access)
  • ⭐ Alicia’s advanced floral techniques
  • ⭐ Q&A with Alicia
  • ⭐ Alicia’s Instagram tips and tricks
  • ⭐ Stylized photos of your floral arrangements
  • ⭐ Tablescaping for chef-prepared meals
  • ⭐ Private Facebook group for sharing and learning
  • ⭐ Pasta-making lesson
  • ⭐ Wine tasting
  • ⭐ Floral apron
  • ⭐ Gallery show finale with aperitivo 

VENUE Tenuta Poggio Martino

Poggio Martino is a family estate perched atop a panoramic hill in the heart of Tuscany, looking east towards Cortona and west towards Montepulciano. Originally a countryside farmhouse, with extensive olive groves, sweeping vineyards and rolling wheat fields, the estate was carefully restored 20 years ago, preserving its rural Tuscan style and original architectural features. Antique furnishings decorate the cozy sleeping rooms, framed by massive chestnut beams and dramatic brick archways – each a part of an apartment, complete with a fully furnished kitchen and outdoor sitting areas. The extensive gardens and inviting swimming pool – along with the estate’s panoramic position – create a classic Tuscany atmosphere that is impossible to resist. .

VIEW the Photo Gallery


  •  4 nights stay at Tenuta Poggio Martino (The entire estate is reserved exclusively for our group!)
  • Group transportation to/from Rome Fiumicino Airport on arrival and departure days
  • Private van service to/from all towns and sites included in the itinerary
  • All breakfasts with a multitude of delicious choices, plus teas, juices and Italian coffee
  • 3 delicious lunches featuring regional specialties and accompanied by regional wines
  • 3 delectable dinners featuring regional specialties and accompanied by regional wines
  • 1 pizza night!
  • Daily instruction with Alicia, both small-group and individual
  • Stylized photo shoot
  • Entrance fees to all sites included in trip itinerary
  • Daily accompaniment with a Strada Toscana team host or guide
  • Restaurant gratuities

Not included: Airfare, ground or water transportation outside of that listed in the trip itinerary, alcoholic drinks, wines or meals ordered “on your own”, gratuities for drivers and villa staff

The Unexpected is Part of the Journey: At Strada Toscana we weave amazing, authentic experiences into every trip, but sometimes unexpected things come up – like an unscheduled closing at a site or restaurant. If that happens, which is rarely does, we improvise to include something equally as wonderful and interesting. The quality of your experience is never at risk, as our team is committed to excellence, along with our vast connections of local Italians.

DATES & PRICES:  5 Days/4 Nights

  • May 21-25, 2022
  • Trip Price: 
    • $3,590 USD per person – single occupancy room with double bed and private bath
    • $3,490 USD per person – single occupancy room with double bed and shared bath (max 2 of same gender per bath)
  • A $500 deposit is required to secure your space on this workshop
  • See our Terms and Cancellation Policy
  • See our Covid Policies